【地方大学の経営層へ】１８歳人口激減を生き抜く経営戦略！２０年の現場経験から導く３つの視点
「来年の入試、定員を割るかもしれない」 そんな声を、私はここ数年で何度聞いただろうか。大手広告代理店で教育業界を専門にコンサルとして働き始めて、気づけば２０年以上が経つ。 この記事では、２０年以上の現場経験をもとに、地方大学が今取り組むべき経営戦略を３つの視点として整理する。商圏への寄り添い方から、地域とのつながり方、独自の専門性の深め方まで、抽象論ではなく「実務で使える話」として届けたい。
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7 articles
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